The difference between SMM and SMO - who knew!

Lately, there is alot of new terms turning up and two of the most common are social media marketing and social media optimization.
What do they have in common? Social Media Marketing (SMM) and Social Media Optimization (SMO) are two terms that really trying to define marketing through social media websites.
Ok what’s the difference?
Well they are [...]

Off to Northern Voice 2008

Northern Voice 2008 is a non profit conference held here in Vancouver, BC tomorrow and Saturday. First day is the unconference with Moosecamp ( not quite sure what that is) but I am going to find out and Internet 101.
On Saturday they are hosting a more formal conference for us regular people who like structure.
What’s [...]

Your logo must … 5 things

Before I start going on about how simple logos should be I have to mention that logo design is the most simple yet the most difficult part of design. Ok that and icon design!
We all have heard that logos are used to identify your business. They are not used to sell anything. Coupled along with [...]

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