The difference between SMM and SMO - who knew!

Posted on February 26, 2008
Filed Under Social Media Marketing |

Lately, there is alot of new terms turning up and two of the most common are social media marketing and social media optimization.

What do they have in common? Social Media Marketing (SMM) and Social Media Optimization (SMO) are two terms that really trying to define marketing through social media websites.

Ok what’s the difference?

Well they are two different marketing tactics. SMM is when a marketer actively creates content or  buzz through using social media sites. For example if someone writes an article for the distinct purpose of receiving traffic through one of these sites, whether it be Digg or Stumble Upon.

Now here is where the difference starts.SMO is the act optimizing a website to allow user/others to  share the content via social media sites. One thing that a webmaster5 might do to optimize one’s sites is add the”Digg This” button to the bottom of articles etc..

I hope this clarifies the confusion between the two. If you disagree please comment.

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