Failure is a requirement

Failure
Originally uploaded by Diana Pinto

I just finished reading an excellent article by Jared Spool, whom by the way is my favorite usability guru… titled, ”
Failure Is Not an Option — It’s a Requirement”
I think it’s really great that people can turn a failed project into a learning lesson. I do however have to disagree with [...]

What metrics to track in GA or any other analytics solution

I know personally it can be hard to plow through the mass amount of metrics available to you in any analytic solution. But I have narrowed down the best metrics to track - my advice: start with these and then you are comfortable with them add some more. Below I have explained the ones I [...]

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  I started off my career as a contract designer having worked on many large corporate re-designs, I've now landed at Boston Pizza. Throughout my career I've had to be an expert in many areas, included Analytics, SEO, Social Media Marketing and promoting your business online. Here I'll blog about some of the things I have learned though my work in the online space.

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